I can’t remember a modern Doctor Who series about which so comparatively little was known two weeks prior to broadcast. We don’t even have all the story titles yet. What plotlines we do know are brief summaries from an interview with Steven Moffat and what we have seen are a dazzling array of images. There is certainly an optimism about this series amongst fans that perhaps was missing last time round. Even that 2015 series’ trailer went along the lines of `same old same old` which wasn’t the best way to market something new. This time round the first trailer harked back to 2005’s `trip of a lifetime` approach with Bill talking about meeting the Doctor. This makes it seem fresh again.
Later trailers focussed on the monsters always a way to incite interest. The result was a surge of enthusiasm especially for the Mondasian Cybermen and also the Emoii robot plus the new Ice Warrior. The main new aliens the Monks do seem menacing too. Overall the tone of the trailers is definitely that of a show that has rejuvenated itself.